Digital Marketing Manager

apetito | Wiltshire Farm Foods is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings. Our meals are expertly crafted by our dietitians and chefs, and then frozen to lock in the goodness. Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

• Digital Strategy Development: Lead the development and execution of aligned digital marketing strategies across B2B and Corporate marketing to support the ambitious growth targets of each part of the business. Primarily focus on brand awareness and acquisition.
• Digital Lead Generation: Devise and implement strategies for digital brand awareness and lead generation (in-house), optimising conversion rates and return on investment.
• Paid Social Media Management: Execute and manage paid social media campaigns, ensuring alignment with business unit specific marketing objectives and audience targeting.
• PPC Management: Oversee and manage PPC campaigns, including keyword research, bid management, and campaign optimisation for maximum efficiency.
• Analytics and Reporting: Analyse campaign performance using digital analytics tools, provide insights, and make data-driven recommendations to enhance digital marketing efforts.
• Cross-functional Collaboration: You will support several key areas of the business from commercial marketing (including Care Homes, Education and Healthcare) to corporate marketing (including recruitment & brand). As such you will be required to work in tandem with all the B2B marketing teams, HR and our Digital Marketing Executive to integrate digital acquisition initiatives within wider marketing strategies.
• Line Management: Management and strategic oversight of a Digital Marketing Executive whose key responsibilities include organic social media management, management of apetito.co.uk and digital brand reputation.
• Wider Business Support: The apetito Marketing team support and collaborate with the wider business on numerous other projects so you will be expected to step outside the digital world and contribute at internal and external events, conferences and more.

Qualifications and Experience:

Essential:

• Demonstrable experience in digital marketing, specifically in lead generation, PPC, and paid social campaigns.
• Deep and current knowledge of digital marketing platforms and tools including Facebook Ads Manager, LinkedIn Campaign Manager & X Ads Manager.
• Experience implementing full-measurable marketing campaigns integrated with CRM.
• Strong analytical capabilities with a knack for interpreting data to inform decision-making.
• Robust project management skills and the ability to thrive in a fast-paced setting.

Desirable:

• A Bachelor’s degree in Marketing, Business, or a related field.
• Certifications in Google Ads, Facebook Blueprint, or similar platforms.
• Experience working with a CRM such as HubSpot.
• Experience in a similar sector and/or B2B marketing.
• Line Management experience.

Personal Qualities:

• Results-orientated: Strategic thinker with a focus on results.
• Partnership mindset: Excellent communication and interpersonal skills with a collaborative working style and confidence to constructively challenge stakeholders where appropriate.
• Creative: An idea generator who is comfortable sharing ideas to continually innovate.
• Planner: Highly organised with meticulous attention to detail.
• Continuous improvement: Adaptable with a commitment to continual learning and skill development.
• Resilient: Able to work under pressure, at pace with the ability to respond well to change.
• Making a real difference: Willing to go the extra mile to ‘make a real difference’ for our business and our customers. Shows passion, enthusiasm, ambition and drive.

• Competitive salary – accredited Living Wage employer
• 25 days holiday per year, plus bank holidays
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Subsidised canteen
• Free parking
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.
Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.