B2B Applications Manager

We are seeking a proactive and detail-driven B2B Applications Manager to take ownership of our core commercial applications – HubSpot CRM and my.apetito, our B2B eCommerce platform.

This role will focus on:

• Delivering business-as-usual (BAU) operations for HubSpot and myapetito.
• Driving data quality, governance, and reporting to support informed commercial decision-making.
• Embedding HubSpot effectively within sales, marketing, and wider commercial teams, including training and onboarding new users.
• Acting as the first point of contact for system support, ensuring issues are resolved quickly or escalated appropriately.
• Supporting the B2B Product Owner in shaping the future vision of HubSpot and myapetito by feeding in platform insights, user feedback, and commercial needs.

The successful candidate will be pivotal in ensuring our commercial teams have the tools, insights, and confidence to use these applications to their fullest potential.

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

HubSpot CRM

• User Management: Create, deactivate, and manage user access/permissions.
• System Maintenance: Conduct regular health checks, manage system integrity, and make minor configuration updates.
• Technical Support: Deliver Tier 1 & 2 support to users, troubleshooting issues and escalating where needed.
• Data Quality & Governance: Maintain clean, consistent, and accurate data; carry out regular audits; enforce standards.
• Reporting & Insights: Build and maintain dashboards and reports to support sales, marketing, and senior leadership.
• Workflows & Automations: Monitor, review, and make adjustments to ensure processes remain efficient.
• Training & Enablement: Deliver regular training sessions (new starters and refreshers), create supporting materials, and champion HubSpot best practice.

my.apetito (B2B eCommerce Platform)

• Support the day-to-day running and performance of the platform.
• Provide user and customer support, acting as the first line of contact for queries.
• Monitor and escalate technical issues to internal IT or third-party providers.
• Maintain data accuracy for product listings, customer records, and order flows.
• Support the rollout of new features and enhancements in partnership with the digital and IT teams.
• Provide feedback and recommendations to the B2B Product Owner based on usage trends, customer experience, and team input.

Cross-Application Responsibilities

• Act as business owner for application performance, availability, and usability.
• Collaborate with sales, marketing, and IT to ensure systems meet evolving business needs.
• Support integration points between HubSpot, myapetito, and other systems.
• Document processes, user guides, and system changes to support knowledge sharing.
• Partner with the B2B Product Owner to shape the vision and roadmap for HubSpot and myapetito, ensuring business priorities and user feedback are represented.

Essential Experience:

• Hands-on experience administering a CRM platform (HubSpot preferred).
• Strong understanding of data governance and reporting best practice.
• Proven ability to deliver system training and build user confidence.
• Experience with BAU application support, ideally across multiple platforms.
• Excellent problem-solving and communication skills.
• Strong attention to detail and organisational skills.

Desirable Experience:

1. Experience supporting B2B eCommerce applications.
2. Understanding of systems integration and data flows.
3. Exposure to sales and marketing processes within a B2B environment.
4. Project coordination or change management experience.

• Competitive salary – accredited Living Wage employer
• 25 days holiday per year, plus bank holidays
• Option to purchase up to 5 additional days holiday per year
• Discretionary annual bonus scheme
• Pension scheme - employer matched contributions up to 4%
• Life assurance scheme worth at least 1x annual salary
• Subsidised canteen
• Free parking
• Free turkey or voucher at Christmas
• apetito perks scheme including salary sacrifice options and retail discounts

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.
Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.